The Importance of Marketing in Organizational Success

Marketing has many definitions. Definitions that focus on customer needs and that are customer oriented can be used to explain the success of an organization much clearly. Marketing can be defined as the process through which potential clients and customers who are willing and able to buy are enticed to buy your products or services.Advertising We will write a custom assessment sample on The Importance of Marketing in Organizational Success specifically for you for only $16.05 $11/page Learn More According to American Marketing Association, marketing is defined as â€Å"the process, the activity and set of institutions for communicating, creating, exchanging and delivering offerings that have value for clients, customers, partners, and society at large.† (Armstrong Kotler, 2011). According to Chartered Institute of Marketing, marketing is defined as â€Å"The process of management used to identify, anticipate and satisfy customer requirements wi th the aim of making profits.† (Kotler Keller, 2012). This article will discuss the importance of marketing in organizational success based on the foregoing definitions. An organization can only succeed when proper marketing strategies are put in place. Marketing determines the nature of production and distribution channels that an organization uses for its products. Marketing deals with boosting sales, advertisements, public relations and promotions. The most fundamental importance of marketing to an organization is that it helps build reputation. Marketers find it easier to subdue the entire market by creating a brand name through which customers can get to recognize their organization. This technique which is also called brand recall helps consumers to easily distinguish the organizations products from those of competitors. The aim of this technique is to increase brand loyalty by creating a brand name that is easily identifiable through logos, images or caption that are a dvertised through media (Armstrong Kotler, 2011). Through marketing, an organization is able to create awareness for its products. The primary goal of marketing is to get the product or service recognized by prospective customers. It would be unrealistic to assume that customers can find out about an organization all by themselves especially if it has no reputation in the industry.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, for an upcoming organization, it would be proper to make your company known through consistent promotions and advertisements. This is an expensive exercise that eventually pays off when prospective buyers are duly informed on the benefits of utilizing a company’s products or services. Marketing helps an organization to boost its product sales and increases growth of revenues. Any form of marketing, be it online or offline advertisements, radio com mercials, newspaper advertisements, TV advertisements and so on are sure to generate sales once the public learn about an organizations products. An organization that seeks to increase its production capacity and drive up sales must consider allocating enough funds to the marketing department which in turn should develop strategic and effective marketing plans to ensure that this objective is achieved. The roles just discussed are based on the definition of marketing as a process that is customer oriented. Given that customers have their own preferences; product quality would not be enough to ensure sustained sales. Thus, an efficient marketing strategy would be that which targets the customer’s needs. An organization that disregards consumer preferences will eventually lose out to the competitors. Getting back a customer who has defected to competitor is extremely difficult and not financially feasible in most cases (Kotler Keller, 2012). Marketing helps create healthy comp etition through regulating service and product prices. Through marketing, consumers and competing companies get to learn about pricing of various services and products. A business through marketing is able to compete for customers by providing fair pricing before competitors does unlike in a monopoly where prohibitive prices are set. Competition helps less known companies succeed through appropriate marketing strategies, in other words, marketing helps an organization to stand out so that consumers will prefer its products rather than those being offered by the competitor.Advertising We will write a custom assessment sample on The Importance of Marketing in Organizational Success specifically for you for only $16.05 $11/page Learn More Marketing helps organizations in strategic decision making. It is through marketing that everyone in the organization gets to learn about the nature of the customers and the market that they are dealing with. This is ofte n made possible through the feedback given by marketers to the organization. The feedback given enables the organization to develop a marketing philosophy to aid in the development of strategic planning process. The organization uses information and analysis obtained through marketing as input for strategic marketing plans and decision making (Perreault, Cannon McCarthy, 2011). Marketers make this possible by identifying consumer trends as well as examining their potential impact. In addition, they assess the current situation to gain better understanding of the market. The foregoing shows that marketing does help an organization make broad strategic decisions through strategic marketing. On the other hand, marketing helps an organization make specific strategic decisions for day to day activities and for individual products. This normally takes place at the operating level where four Ps of the marketing mix are taken into consideration by the marketing managers. These include pric e, product, promotion and place. Marketing is a field which is evolving fast and its importance in growth and sustainability of businesses cannot be overemphasized. To some extent, marketing has altered the nature of the chain of distribution. This is the case with Nike which is perceived by many to be manufacturer of products such as sports gear. The truth is that Nike manufactures very little of these products if any. The actual manufacturing is done by the supplier while Nike exclusively deals with the marketing of these products. The implication of this trend is that through such companies, strategic alliances among the marketing firm, distributors and suppliers can be formed through a common business network (Perreault et al., 2011).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, an organization that does not want to spend too much putting up a marketing department can readily obtain marketing services for its products through well known marketing companies like Nike or Adidas by joining a business network. This kind of approach can be proof to be very beneficial for an upcoming company or a company that has just launched a new product. Marketing as a separate entity within an organization does contribute to its success in terms of performance for a new product, financial performance and performance of customer relationship as opposed to general market approach like in the Nike case just discussed. An organization’s success is pegged on its ability to attract and retain customers. This can be achieved through establishing an effective internal marketing department or by joining a business network. Marketing being a process should focus on creating a brand name through which the organization can identify itself to the public and this can be achie ved best through identifying and satisfying consumer needs. References Armstrong, G. Kotler, P. (2011). Marketing: An introduction (10th ed.). Upper Saddle River, NJ: Prentice Hall. Kotler, P. Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Perreault, W. D. Jr., Cannon, J. P., McCarthy, E. J. (2011). Basic marketing: A  Marketing strategy planning approach (18th ed.). New York, NY: McGraw-Hill Irwin. This assessment on The Importance of Marketing in Organizational Success was written and submitted by user SerpentS0c1ety to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. The Importance of Marketing in Organizational Success

Intelligence in two psychological journals written by Thorndike and Hagopian

Intelligence in two psychological journals written by Thorndike and Hagopian Description of the papers The psychological concept under analysis is intelligence as seen through the operant conditioning lens. In 1898 one of the pioneers of operant conditioning – Edward Thorndike – wrote an article called â€Å"Animal intelligence: an experimental study of the associate processes in animals.†Advertising We will write a custom essay sample on Intelligence in two psychological journals written by Thorndike and Hagopian specifically for you for only $16.05 $11/page Learn More In the article, the author carried out an experimental analysis of cats. He placed them in enclosures when they were hungry, and added basic escape mechanisms to the boxes. Thorndike (1898) placed food outside the enclosures. Some of the boxes had platforms that the cats could step on when they needed to get out; others had levers that would open when the cats wanted to escape. In other instances, he placed cords that the cats could pull when nece ssary. He recorded the time it took the cats to leave the enclosures successfully. He took out the cats that failed to open the enclosures but never fed them. He found out that successful cats kept repeating the acts needed to open the enclosures, and they did this in remarkably short timeframes. However, the cats that failed never attempted again. Thorndike came up with the law of cause and effect by affirming that responses (methods of escape used by the cats) that came immediately before satisfactory outcomes (food and less loneliness) became strongly associated to the situation, and were more likely to recur. However, inadequate association with the situation occurred when negative responses followed certain responses; these responses were less likely to occur.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hagopian et al. (2000) wanted to determine the effects of non contingent reinf orcement on engagement with stimuli and problem behavior. Their analysis involved four mentally retarded participants who all had problem behaviors. They provided them with positive rewards such as toys and soft music under different conditions and observed them. They found that if they provided the subjects with positive stimuli regardless of participants’ behavior (non contingent reinforcement), the subjects continued to engage with it. They also realized that the stimuli almost reduced problem behavior to zero in these cases. They explained that non contingent reinforcement created reductions of destructive behavior. They also found that reduced response to the readily available stimuli (satiation) was a factor when the subjects had long access times. Extinction providing no consequence for behavior – did not lead to reductions in problem behavior. Comparison In both analyses, the researchers are trying to understand how one reinforces behavior in intelligent organ isms. It can also be stated that the analyses focus on how learning occurs. They both use experimental analyses to come up with theories that explain these relationships. Furthermore, basic concepts of operant conditioning are the basis of these two researches; they all involve responses or behavior, rewards, and stimuli (something that alters behavior). Both studies also support the law of cause and effect; Thorndike (1898) explains that when a satisfactory effect comes immediately after a cat’s behavior (response), then the response is likely to be repeated.Advertising We will write a custom essay sample on Intelligence in two psychological journals written by Thorndike and Hagopian specifically for you for only $16.05 $11/page Learn More However, when negative outcomes come immediately after certain behaviors, then the responses are less likely to occur. To Thorndike (1898), it is not possible to experience behavior reinforcement when one changes environments inconsistently. Similarly, Hagopian et al. (2000) explain that when one provides subjects with stimuli consistently; that is throughout the experiment, then targeted responses are likely to emanate from the study. In their case, they wanted to subvert problem behavior, so that was their targeted response. The subjects needed to form a link between the incentives and the consequences in order to achieve this outcome. Through consistent delivery, the researchers illustrated that there was a law of cause and effect. Continuities and discontinuities These researches are all based on operant conditioning. However, the recent paper is significantly different from the older article because it deals with the concept of non contingent reinforcement. Non contingent reinforcement refers to the provision of stimuli irrespective of a subject’s behavior. Scientists do this in order to show the subject that his or her negative behavior is not necessary in order to achieve a des ired outcome. In their research, the subjects’ desired outcome was getting attention. The actions that they used to achieve this were tantrums, biting, kicking and self harm – all cases of problem behavior. The researchers provided toys and music as stimuli. Continually providing these stimuli caused the participants to reduce their undesired behavior.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thorndike (1898) had not considered a situation where the researcher continuously delivers the positive stimuli without regard to behavior. His experiment was contingent on the subjects’ responses. Therefore, his method was heavily reliant on interruptive removal or provision of stimuli; i.e., rewards and punishments. He did not focus on non interruptive patterns. The studies are quite different from each other because of the methods employed and the analytical techniques. The recent paper relied heavily on theoretical reviews of similar work. The authors quote other scientists’ explanations on extinction and satiation before making their conclusions. However, Thorndike (1898) was the first of his kind, so he did not rely on other authors’ previous work. He needed to justify his choice of methods because they were not common. Hagopian et al. (2000) used accepted methods of scientific research like baseline conditions and investigational conditions. Furthermore, the papers focused on different participants; Thorndike (1898) dealt with animals, so he could not use neurological explanations for his work; subsequent studies on operant conditioning have dwelt on human subjects. Lastly, Hagopian et al. (2000) distinguished between the factors that contributed to the effectiveness of the consequences such as contingency and satiation while Thorndike (1898) did not know about any of these terms. References Hagopian, L., Crockett, J., Van Stone, M., Deleon, I. Bowman, L. (2000). Effects of non contingent reinforcement on problem behavior and stimulus engagement: the role of satiation, extinction and alternative reinforcement. Journal of Applied Behavior Analysis, 33 (4), 433-449 Thorndike, E. (1898). Animal Intelligence: An experimental study of the associate processes in animals. Psychological review monograph supplement, 2(4), 1-8

World War 1 Battles

World War 1 Battles The battles of the World War I were fought across the globe from the fields of Flanders and France to the Russian plains and deserts of the Middle East. Beginning in 1914, these battles devastated the landscape and elevated to prominence places that had previously been unknown. As a result, names such as Gallipoli, the Somme, Verdun, and Meuse-Argonne became eternally entwined with images of sacrifice, bloodshed, and heroism. Due to the static nature of World War I trench warfare, fighting took place on a routine basis and soldiers were rarely safe from the threat of death. The battles of the World War I War are largely divided into the Western, Eastern, Middle Eastern, and colonial fronts with the bulk of the fighting taking place in the first two. During World War I, over 9 million men were killed and 21 million wounded in battle as each side fought for their chosen cause. Battles of World War I by Year 1914 August 7-September 13: Battle of the Frontiers - Western FrontAugust 14-25: Battle of Lorraine - Western FrontAugust 21-23: Battle of Charleroi - Western FrontAugust 23: Battle of Mons - Western FrontAugust 23-31: Battle of Tannenberg - Eastern FrontAugust 28: Battle of Heligoland Bight - At SeaSeptember 6-12: First Battle of the Marne - Western FrontOctober 19-November 22:Â  First Battle of Ypres - Western FrontNovember 1: Battle of Coronel - At SeaNovember 9: Battle of Cocos - At SeaDecember 8: Battle of the Falklands - At SeaDecember 16: Raid on Scarborough, Hartlepool, Whitby - At SeaDecember 24-25: The Christmas Truce - Western Front 1915 January 24: Battle of Dogger Bank - At SeaFebruary 19-January 9, 1916: Gallipoli Campaign - Middle EastApril 22-May 25: Second Battle of Ypres - Western FrontMay 7: Sinking of the Lusitania - At SeaSeptember 25-October 14: Battle of Loos - Western Front 1916 February 21-December 18: Battle of Verdun - Western FrontMay 31-June 1: Battle of Jutland - At SeaJuly 1-November 18: Battle of the Somme - Western FrontAugust 3-5: Battle of Romani - Middle EastDecember 23: Battle of Magdhaba - Middle East 1917 January 9: Battle of Rafa - Middle EastJanuary 16: Zimmermann Telegram - Western FrontMarch 26: First Battle of Gaza - Middle EastApril 9-May 16: Battle of Arras - Western FrontJune 7-14: Battle of Messines - Western FrontJuly 31-November 6: Battle of Passchendaele (Third Ypres) - Western FrontOctober 24-November 19: Battle of Caporetto - Italian FrontOctober 31-November 7: Third Battle of Gaza - Middle EastNovember 20-December 6: Battle of Cambrai - Western Front 1918 March 21-April 5: Spring Offensives - Operation Michael - Western FrontJune 1-June 26: Battle of Belleau Wood - Western FrontJuly 15-August 6: Second Battle of the Marne - Western FrontAugust 8-11: Battle of Amiens - Western FrontSeptember 19-October 1: Battle of Megiddo - Middle EastSeptember 26-November 11: Meuse-Argonne Offensive - Western Front

Power within organization Essay Example | Topics and Well Written Essays - 250 words

Power within organization - Essay Example Referent power originates from being trusted and/or respected. One gains this power when employees in the organization trust what they do and respect them for how they handle various situations. For instance, a manager who uses his power positively to ensure policies are in place for ensuring employees is fairly treated. Sin, this form of power subordinate, comply since one is in authority, for instance, the boss. This power exists when employees recognize the authority of their leader. For instance, the executive manager who determines budgetary needs of the company. His positive or negative consideration boost his legitimacy Many junior workers are motivated by rewards and incentives to be submissive to the superior. This inner motivation is a positive example of reward power. Other examples would include salary increment, job promotion, etc. The role of reward power is to trigger that human feature that appreciates recognition for high achievement. Expert power originates from an individual’s experiences, knowledge, and skills. Whenever an individual gains experience they become thought leaders in those fields and gather expert power enough to get others to help them meet their goals. For instance, the senior engineer who is an expert designing various unique applicants can positively use his or her power to get

Research Commision on Theatre Tradtion Nautanki Essay - 1

Research Commision on Theatre Tradtion Nautanki - Essay Example It is a roving theatre form, today considered to be a little uncouth by educated Indians; but could also be called as folk dance, village drama etc. It is a rural version of the word, natak, meaning drama in Sanskrit and according to a legend, the word nautanki might have come because it was the name of a princess and the initial dramas were about her love story which eventually signified a theatre genre. â€Å"Nautanki is staged in courtyards and maidans. The music is not exactly classical or even folk but has a pattern of its own, which does not vary much from drama to drama. The poetry is written in various metrical patterns and sung according to a special convention. The prominent musical instrument is the nagada (a single-faced kettle drum) which, in fact heralds a Nautanki performance. The sarangi and harmonium are also used. The dholak (drum) provides the rhythm† http://www.indiaprofile.com/religion-culture/nautanki.htm Nautanki is based only in North India, especially in the states of Bihar, Uttar Pradesh and Punjab. To give a brief history of this operatic drama, it is important to know that they started as musicals, evolved out of ballads and recitals, with emotional drama and elaborate gesticulation, stories focussing on heroes and anti-heroes of the society, usually performed on a make-shift platform, starting with the invocation of God. It is not only the stage, but the surrounding trees, building, windows, doors or any other decorative items that simply happened to exist adjacently could be used as part of the play to make it more authentic. The rural folk enjoyed the high drama in it and it applied to all the religions and cultures. Even today it is considered to be a highly secular dance form, where stories from all the religious mythologies are performed and appreciated. It starts with Ranga’s (Director or the main person) singing, supported by harmonium accompanied by scintillating different

Bernard Williams Analysis Of A Thought Experiment Philosophy Essay

Bernard Williams Analysis Of A Thought Experiment Philosophy Essay The thought experiment that Bernard Williams mentioned in his work A Critique of Utilitarianism to establish that utilitarianism is an incoherent and unintelligible theory of morality and does not hold much ground, especially when it comes to decision making under pressure and in high risk situations. But it crumbles altogether when once integrity and moral compass is at stake. This paper will explore some arguments related to the thought experiment that Bernard Williams has illustrated highlighting both the scenarios of George accepting and rejecting the job offer and how it affects his morality. It will also compare the utilitarian view point in the light of this thought experiment with other moral view points to establish that all theories do not fulfill all the criteria of a complete moral theory and does not fulfill our psychological and emotional needs. Suppose if George accepts the job offer. By accepting the offer at the chemical and biological warfare lab, George will certainly provide economic prosperity to his family (as he going through tough time), additionally he will also once get the job will be able to better influence the work of the lab, by either slowing down the process and/or building up support at the lab to deliberately protract the process. All these actions of George will lead to a greater utility as he will become an instrument in increasing utility and decreasing harm by slowing down the process. He will also be able to provide a better future for his family thereby reducing suffering which could have been caused to him and his family should he not have accepted the job offer. It seems like that from a utilitarian point of view this is an ideal situation. However, Bernard Williams argues against this position. He says that even though it seems that everyone is benefiting from Georges decision, for him it is not a good choice as it will alienate him from his projects that define him. In other words, as George is opposed to biological and chemical weapon, as he has to forsake his integrity in order to take a decision to accept the job offer. Bernard Williams call this as ones projects and argues that one must not forsake ones integrity and values which define us. George in this case has a deep rooted belief against biological and chemical weapons (their production and use) and should not forsake this. He sates: It is absurd to demand of such a man, when the sums come in from the utility network which the projects of others have in part determined, that he should just step aside from his own project and decision and acknowledge the decision which utilitarian calculation requires. It is to alienate him in a real sense from his actions and the source of his action in his own convictions. It is to make him into a channel between the input of everyones projects, including his own, and an output of optimific decision; but this is to neglect the extent to which his actions and his decisions have to be seen as the actions and decisions which flow from the projects and attitudes with which he is most closely identified. It is thus, in the most literal sense, and attack on his integrity. It is prudent at this stage to state a few points about the thought experiment itself, as a utilitarian could argue against their need. Thought experiments are a good way to provide us with a way of producing knowledge by stepping out of the domain of the real and day to day affairs. They can be seen as an instrument of judgment of possibility as well as consideration of conceivability. However, they are constrictive in nature, and arbitrarily cut off and restrict the range of choices available to decide on a course of action. This thought experiment, is reflective of all the constraints related to thought experiments in general but in particular it distances us from the consequences making it remote to the action that he will take, thereby it is difficult to assess from a practical point of view whether the thought experiment is of significance or not. The author has intentionally given little background as to how George has landed into this situation and thus has opened a wide arra y of generalization and universal applicability inhibiting the use of imagination and intuition. Martin Bunzl provides an interesting viewpoint regarding thought experiments related to ethics and especially to consequentialist theories in general, require a level of detail usually lacking in thought experiments. And it is the attempt to provide the missing detail (both consequentialist facts and the weightings on those facts) that yields the paradigm of a thought experiment that is out of control  [1]   This is an interesting take as the whole idea of providing missing information is to make us see a different paradigm not apparent in the thought experiment itself. Now lets see the scenario from a different vintage point. Suppose George does not accept the job offer as he is an ardent believer in safeguarding the world from biological and chemical weapons. In this case he has listened to his moral voice. However, even in this case (when George is not taking an action by not accepting the position) he is responsible for action through the doctrine of negative responsibility. Consequentialism will not recognize the difference between George not taking the job offer and safeguarding his integrity on one hand but has allowed someone else to take up the job (who is for the use of biological and chemical weapons) thereby is equally responsible for the harm that may cause. It doesnt make any difference if the action is taken by George or the other person as he is the one who let it happen. Looking at the broader picture keeping this thought experiment in perspective, John Rawls gives another viewpoint. The main concepts of ethics are those of right and the good. The structure of an ethical theory is, and then is largely determined by how it defines and connects these two basic notions.  [2]   From a utilitarian perspective, the right and the good is of no importance to the decision making process. But from an deontological perspective it is not the badness or the goodness of the consequence that makes it wrong but the act itself is wrong. George is not permitted to act and take any decision if it violates the deontological constraint (certain things that we must not do, even if doing it produces overall better consequences, in this case George may slow the process of weapon production and/or make a substantial effort is convincing other people to support his viewpoint). If George thinks of his act as a right act then it has to derive from its motive and as per Kant the motive is to be found in the act of duty rather than the inclination (Georges sense of duty will emerge from his strong belief against production of these weapons). Even though the action George will take will devoid him of pain and will give him pleasure but it will not be a free action and will be subject to the laws of cause and effect. If he does not take the job and if he doesnt on the idea that because he respects the moral law of so many people dying he will be the one who will eventually be the participant in it. By following a utilitarian viewpoint George has retracted his autonomy to take action, as he is bounded by the effects of what will happen, and his own will be shattered. Thereby he is not being true to himself and is losing true freedom. George may go ahead with not accepting the job offer but his contemporary will; thereby it will not be a universal principle. George should not act only because he has a duty towards others, to act and safeguard their interest; self interest is not the reason why he should do the right thing. One may also consider Georges action not to be seen in the future consequences that it will bring, but in the past as well, how he landed in this situation, what are he motives which led to him being against the development of chemical and biological weapons. There are other considerations that need to be brought in than the consequences of the action in determining what he should do. These considerations other than the value of the consequence of the action that needs to be considered in determining what he should do. A consequentialist will say to George to let the idea go as it will prevent greater harm or will do greater good. Ross  [3]  suggests that there is no universal law in this. For him one value can be overriding by another value provided it relives the distress. George action of taking up the job will be an unethical kind of expediency and will put undue pressure on George to take up the burden of morality for the whole human kind on his shoulders. Alternatively, George can see the whole issue from a different perspective altogether. He should not see the whole situation as being what is right or wrong but should focus on what is just, humane and generous. By doing this, he will not only see the moral dilemma as a focus but will be able to see his life as whole and his position in it. It will help him in acquiring a kind of a virtue and will take the stress of the moral burden of duty towards the whole mankind that he is trying to safeguard. On the other hand this approach to decision making will be more introvert with the focus on fulfilling the demands of the I rather than the combined good of all. Furthermore, it abandons the moral universal principles and gives power to the individual (in this case George) to make his own judgement. It dodges the important moral issues without assuming a definite position. Looking at this thought experiment and its conclusion, we reach a point where our approach to morality needs to be somewhere between this completely impartial and integrity-sacrificing mode and the danger of a completely subjective/relativist mode. The whole argument above clearly states that thought experiments can provide us with a way of thinking on issues but are limited in scope and should be used with caution. Thought experiments are profitably compared to compasses. A compass is a simple but useful device for determining direction. Nevertheless, it systematically errs in the presence of magnets it becomes unreliable near the North Pole, in mine shafts, when vibrated, in the presence of metal experts will wish to use the compass as one element in a wider portfolio of navigational techniques. Analogously, thought experiments are simple but useful devices for determining the status of propositions. Sadly, they systematically err under certain conditions and so are best used with sensitivity to their foibles and limited scope  [4]  

Charismatic style of Leadership

I have chosen the leader of a local foundation in our community who had been in the public eye due to his tireless efforts and initiative in addressing the homeless problem that are common even in suburban America. The person exhibits all three characteristics which include firstly, charm and grace, a primary characteristic of charismatic type of leadership. Secondly, the leader has the ability to command respect because he has immense self-belief that he can accomplish a lot for the homeless people. Thirdly, this person or leader has been influential as well because he can draw people in the upper echelon of society to support in many aspects of their program. People, both within the volunteer and paid staff, the homeless themselves and the supporters respect, abide by and pursue this leader’s vision and plans because they see firsthand his transparency and personally admire or have a high regard for his manner of dealing with the staff. This is what is called intense â€Å"attraction† to a leader because of his/her ability to command respect, conduct with such verve and energy (â€Å"Charismatic Leadership, 2007). When they hold meetings or when this leader speaks to people, he sees everyone in the room, and seems to convey at a level of â€Å"closeness.† The leader picks at the moods and behavior of the moment and then tailors what he is going to do next based on those observations. The leader employs different methods or strategies to get the attention of the followers, is very persuasive and very effective in using gestures and body language (â€Å"Charismatic Leadership, 2007). When this person leads his team, he tries to create a distinction about his group in contrast with that of others. He builds the uniqueness of the group in the eyes of members and makes efforts to solidify the group’s adherence to the leader but the members expect as well of their leader’s loyalty towards them. He exhibits leadership skills coupled with a positive outlook and is other –oriented which results to changes for the good of the team usually (â€Å"Charismatic Leadership, 2007). Reference: _________ â€Å"Charismatic Leadership†. 2007. Changing minds.org. Accessed March 24, 2008